Cynthia Meyers is owner of Cynthia S. Meyers, CFP®, which she founded in 1983. She is active in running the company, advising clients, and mentoring. Her writings and quotes have appeared in many local and national periodicals and books, including Fortune, McCalls, and The Sacramento Bee. For five years, she authored the column, “Meyers on Money,” which appeared in Sacramento Business Journal.
She was selected as one of the top financial planners by Worth magazine and her company continues to appear in the Sacramento Business Journal as one of the top Sacramento financial planning firms*. From 2010 to present she has been the recipient of the Five Star Wealth Manager Award, which appears in Sacramento Magazine**. Cynthia lives in Rancho Murieta with her husband and two cats.
*Companies are ranked by the number of credentialed advisers on staff in the area. To be counted as a credentialed adviser for the Sacramento Business Journal List, a person must hold one of the following credentials: accredited investment fiduciary, certified financial planner, charted life underwriter, certified public accountant, charted financial consultant or investment advisor representative.
**Based on 10 objective eligibility and evaluation criteria, including a minimum of 5 years as an active credentialed financial professional, favorable regulatory and complaint history, accepts new clients, client retention rates, client assets administered, education, and professional designations. 597 Sacramento wealth managers were considered for the award; 170 (30 percent of candidates) were named 2016 Five Star Wealth Managers. (The criteria provided reflects the most recent year for which advisor received the award. The criteria used, the number of wealth managers considered for the award, and the percentage of those who receive the award, may vary from year to year). These awards are not indicative of the wealth managers’ future performance. Your experiences may vary. For more information, please visit www.fivestarprofessional.com.
“Know thyself.” from the Temple of Apollo at Delphi and Plato
“To thine own self be true.” Polonius in Hamlet
My guiding light through life has been to follow the paths that allow me to do what I do best and to continually examine what that means.
In 1977 my life changed course when I answered a want ad in the Sacramento Bee (there was no Craig’s List back then) for something called a “financial planning firm,” having no idea what this was. I had been working as a writer/editor of children’s textbooks for various Bay Area firms and selling original crossword puzzles to Cricket magazine, putting my Literature degree to some use. I answered this ad because my husband of 3 years and I had just relocated from Menlo Park to Sacramento and I found myself at a crossroads, having concluded that the publishing profession was not quite right for me in that it satisfied my creative side, or right brain, but my left brain was left unsatisfied. I desired more of a balance. Having been a participant in Junior Achievement at age at 14 and having helped my father in his insurance brokerage business, I was experiencing a pull to be a part of the business world. Not knowing where to turn, I decided that I would find a job in a new field and pursue an MBA at the same time, looking for a profession that would incorporate my talents, develop my skills, and help others live fulfilling lives. So I answered the ad, entered the world of financial planning, and found the fulfilling career I had been seeking.
Having been blessed with mentorship from one of the earliest Sacramento financial planners, Al Balliet, I opened my own business in 1983 and never looked back. I give thanks every day for being a part of this profession, where I can put my talents and expertise to the best possible use through helping others plot their course through life’s many transitions to live fulfilling, happy lives. I continue to give back to the community by mentoring employees and others in the financial planning field.
My husband and I celebrated our 40th anniversary August 2014. For the past 20 years, we have spent every Friday night dancing—salsa, cumbia, son and cha cha, rhumba, East Coast swing, West Coast swing, and bolero. In preparation for the celebration of our 25th wedding anniversary, we studied Italian together for many years and we continue our studies and our Italian travels.
A little known fact that also changed my life perspective was the opportunity to live in Bangalore, India for the school year of 1970-1971.
I continue to be an avid reader of both fiction and non-fiction. Favorite authors over the years include Dickens, Austen, Hardy, Tolstoy, and Dostoevsky. Current favorites are Marilynne Robinson, Andrea Camilleri, Rex Stout, P.G. Wodehouse, Alexandra Fuller, Erik Larson, Peter Drucker, Michael Lewis, and David Rock. Things that bring me joy are my husband, my family, my friends, my fellow employees, playing racquetball, and good music.
Credentials, Education, Professional and Community Involvement
BA in Literature, University of the Pacific, 1972
MBA in Marketing, Golden Gate University, 1982
CERTIFIED FINANCIAL PLANNER ™
FINRA Series 7, 63, 24, and 51, held through Commonwealth Financial Network
Past President, International Association for Financial Planning (now FPA)
Community Service Award Recipient, International Association for Financial Planning (now FPA)
Current Vestry and choir member, past Financial Chair, and past Senior Warden, All Saints Episcopal Church
Mentor program, Encina High School